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A leader’s role in creating a business that lives on a vision

What’s your idea about leadership? Relating to this context, Leadership is about setting direction and helping stakeholders do the right things. However, it can involve so much more! So, what is a leader’s role in creating a business that lives on a vision?

The following four step model can be an eye opener:

  1. Create an inspiring vision of the future.
  2. Motivate people to live the vision.
  3. Manage delivery of the vision.
  4. Build unbreakable-stronger, trust-based relationship with stakeholders.

Creating an Inspiring Vision

Studying the psychology of human beings, it was analysed that stakeholders in an organization need a compelling reason to follow your lead. This is why you need to form and communicate an inspiring vision of the future.

The vision you define, sets out your organization’s purpose – This drives you, this defines your existence and defines why you get up in the morning to do what you do.

The major question for several people in the top management is: How do we develop such an organization? You develop this partly by:

  • Understanding the values of the stakeholders,
  • Believing the capabilities and resources of your organization,
  • Conducting an intelligent analysis of the organization’s environment, and selecting the best way forward within it.

Developing a coherent strategy takes a lot of hard work and careful thought.

You can use Mullins’ Seven Domains Model to analyze your environment. To develop a strategy for your business success, Lafley and Martin’s Five-Step Strategy Model is a recommended tool.

Motivate People to live the Vision

Start with the mission statement of the organization, you need to appeal to your people’s values, and inspire them along. Let them have complete clarity on where you’re going to lead them, and why.

Get your stakeholders to understand that the organization’s vision is designed to help them achieve their dreams and goals along with the growth of the organization. This will help people appreciate the positive impact of your vision on the people you’re trying to help.

Keep talking about the vision often! Link it to people’s goals and tasks to give it context, and help people see how they can contribute to it. Nothing significant can happen unless leaders encourage their stakeholders.

Managing Delivery of the Vision

Just a statement of a vision is of no use: it needs to become reality. I many cases, leaders just develop a vision, but do not put in the hard work of delivering it.

To manage the delivery of the set vision, leaders must combine effective project management with sensitive change management. You will need full support of the stakeholders to realize the set vision and this will help you. Define and communicate each person’s roles and responsibilities clearly, and connect them to the defined plans.

Get everyone to understand what they’re responsible for, and know how the organization will measure their success. Set clear, SMART goals for everyone. Short-term goals will help people achieve quick wins and stay motivated. Link these short-term achievements to your longer-term goals.

Leaders must build self-discipline and stamina and, set a good example to stakeholders. To stay connected with daily activities, and answer questions as they arise, leaders need to stay visible and accessible.

Build unbreakable-Stronger, Trust-Based Relationships with stakeholders

To deliver the vision, leaders need to focus their attention on people, and work hard to help them achieve their goals and dreams.

Understand that leadership is a long-term process, and as a leader, you need to work constantly to build relationships, earn trust, and help stakeholders grow as individuals. Leaders also need to meet stakeholders individually to understand their developmental needs, and help them to meet their career goals.

Being open and honest in your interactions, will support your in build trust with stakeholders. As an organization’s best practice, set aside time to coach. When you help stakeholders find their own solutions, you not only create a skilled team, but you also strengthen their self-confidence and their trust.

Naga Darshan J
Darshan is a CRM Strategist, Entrepreneur, Author and Business Coach. He heads the sales and marketing for Rapid GPRS and has been instrumental in transformation of several businesses.

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