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Importance of Customer Information Database, its importance and how to use it effectively The customer information database is an organised collection of comprehensive info about individual customers or prospects. The information must be updated, accessible, and actionable. This precious data can be used for marketing activities like lead generation, lead qualification, sales
Marketing
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How to use customer database for Customer Acquisition and Retention?
Using customer database for Customer Acquisition and Customer Retention Customer Acquisition and Retention are the major responsibilities of sales and marketing teams. Majority of their efforts and time are allocated towards these two objectives. As a result of their activities, businesses generate leads converting to revenue. The primary intent of marketing activities
How to Design and implement a Customer Satisfaction Measurement Program
Can customers really be managed? Why Customer Experience Management is the way forward
Customer Experience Management is Important ! How? and Why? Can customers really be “managed” or should customers really be managed? The answer is no. What must be managed is the customer’s experience! Visionaries must look at transforming the organization towards Customer Experience Management (CEM). This result oriented process consists of everything
How is CRM a concept beyond Frequency and Loyalty Programs?
CRM a concept beyond Frequency and Loyalty Programs Both CRM and Frequency & Loyalty Programs are created with a view to gain customer’s trust and confidence on your brand. Most often, activities to increase Customer Relationship become nothing more than a loyalty or frequency program. Product based companies, Hotels, Multi brand
You must be marketing in these Six Markets to build a successful business
Market in these Six Markets to build a successful business Today marketing has made a transition from a limited functional role to a cross-functional role. There is a shift towards marketing activities for customer retention in addition to the conventional customer acquisition. Here are the six markets you must be marketing in, to
How to deliver good customer service? What customer service factors should a business improve?
Learn what forms the core of delivering good customer service. What customer service factors should a business improve to get recommended by customers? Delivering good customer service is possible if you can work on certain customer service factors. A business owner’s focus must be on the all-round development of functions that interact
Loyalty types and situations underwhich they are likely to occur
Different loyalty types and under what situations are they likely to occur. Creating a loyal customer base is a dream of every business. let's understand the different loyalty types and its impact on business. Building customer relationships and knowing the buying motivations of customers is an important part of understanding customer loyalty.
15 Factors that influence Customer Relationship and Business Relationship Factors
Unearthing how strong Customer relationships and business relationships are built over a period of time. Being aware of Business Relationship Factors and constantly applying them into practice, results in building deeper connection with customers. Read through and identify strategies & exercises that will equip your team members and empower them. Business Relationship Factors
10 marketing communication tactics that customers prefer
Ten marketing communication tactics that customers prefer and which results in improvised customer relationship. Read through and implement. The following list of Marketing communication tactics is a result of our interaction with several customers and research. Follow-up with a phone call after a service call is attended and issue is resolved You will