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How to use customer database for Customer Acquisition and Retention?

Using customer database for Customer Acquisition and Customer Retention

Using customer database for Customer Acquisition and Customer Retention Customer Acquisition and Retention are the major responsibilities of sales and marketing teams. Majority of their efforts and time are allocated towards these two objectives. As a result of their activities, businesses generate leads converting to revenue. The primary intent of marketing activities

How is CRM a concept beyond Frequency and Loyalty Programs?

CRM a concept beyond Frequency and Loyalty Programs

CRM a concept beyond Frequency and Loyalty Programs Both CRM and Frequency & Loyalty Programs are created with a view to gain customer’s trust and confidence on your brand. Most often, activities to increase Customer Relationship become nothing more than a loyalty or frequency program. Product based companies, Hotels, Multi brand

10 marketing communication tactics that customers prefer

marketing communication tactics customers prefer - CRMneeds.com article banner

Ten marketing communication tactics that customers prefer and which results in improvised customer relationship. Read through and implement. The following list of Marketing communication tactics is a result of our interaction with several customers and research. Follow-up with a phone call after a service call is attended and issue is resolved You will

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