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Customer Relationship Process equipped with Analytical CRM and its benefits Why should your CRM process comprise an Analytical CRM? The most value added activity of leadership is about taking important business decisions. The progress and moves of the organization is based on the key decisions made. The critical factor behind any
Author: Naga Darshan J
Darshan is a CRM Strategist, Entrepreneur, Author and Business Coach. He heads the sales and marketing for Rapid GPRS and has been instrumental in transformation of several businesses.
Importance of Customer Information Database and how to use it effectively
Importance of Customer Information Database, its importance and how to use it effectively The customer information database is an organised collection of comprehensive info about individual customers or prospects. The information must be updated, accessible, and actionable. This precious data can be used for marketing activities like lead generation, lead qualification, sales
How to use customer database for Customer Acquisition and Retention?
Using customer database for Customer Acquisition and Customer Retention Customer Acquisition and Retention are the major responsibilities of sales and marketing teams. Majority of their efforts and time are allocated towards these two objectives. As a result of their activities, businesses generate leads converting to revenue. The primary intent of marketing activities
Follow these best practices of Customer Data Management
Customer data management process is one of the most important process for your sales and marketing teams to achieve success. If you have got this right, then you are half way through. A large part of Customer Data Management (CDM) is about synchronizing and standardizing customer data. Effective CDM is not
Effective Customer Data Management -Business Benefits
Effective customer data management: Businesses cannot survive without customers and data related to these customers is critical to every business. Accurate customer information enables sales, service and marketing teams to target specific customers and understand them in a deeper manner. This allows the sales person to have a proper hold
Efficient lead management process for business success. Why?
Lead Management Process: The only thing both marketing and sales teams strive for is leads. Organizations make a lot of investments, get involved in several activities and exercises only to generate leads. But, more than generating leads, managing leads effectively and optimizing lead flow across sales and marketing are critical
Improve Lead Management Process – 12 solid ways
Improve Lead Management Process - 12 solid strategies that produce results To increase revenue by attracting new customers, one of the fundamental processes you need to review is your lead management initiative. The efforts to improve lead management process will be the most profitable initiative for the sales department. The organization’s
CRM Success: Call centre technologies you should be aware of
CRM Success: Call centre technologies that can empower your CRM to work more effectively For a better performance of a Customer Relationship Management system, several Call Centre technologies are integrated. Different technologies are used to manage the large volumes of work delivered to the marketing, support and service teams. These technologies
Why should you measure Customer Satisfaction? Is it important for brand’s success?
Measuring Customer Satisfaction - Is it important for your brand’s success? What are the major attributes of Customer Satisfaction Measurement? Why should an organization measure customer satisfaction? Is it important for your brand’s success and Customer Relationship enhancement? Customer satisfaction can be defined as a customer's perception that a supplier has completely
Customer Relationship Management System Success Factors. And what influences it?
Customer Relationship Management System Success Factors CRM programs are intended to extend sustainable, competitive advantage and operational efficiency. It can be achieved when we concentrate on a few Customer Relationship Management system success factors. To increase the performance and success rate of your CRM initiative, your focus must be on the Long-term